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Three-time Cupcake Wars champion has her eyes on Austin expansion

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Robert Grattan Staff Writer- Austin Business Journal Email | Twitter Sweet Arleen's, a cupcake franchise whose CEO bested the competition three times on the Food Network's "Cupcake Wars," is planning to enter the Austin market. The company expects to begin selling Austin franchise options later this year, with the first units built and open by this time next year. The California-based baker has already opened eight locations in cities ranging from Plano, Texas to Salt Lake City. The company is targeting several other markets as well. CEO Arleen Scavone, a former banking executive, told Austin Business Journal she considers herself a businesswoman in a bakery, instead of a baker...

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